Honda Division Breaks Another Monthly Sales Record in October; Acura October Sales Jump Nearly 8% with another Big Month for the All-New TLX

  • Honda Division has its best-ever October sales—up 5.5 percent on delivery of 105,745 new cars and trucks
  • All-new Acura TLX sales reach nearly 5,000 units in October, driving an overall 7.9 percent increase for the brand
  • Honda CR-V smashes previous October record with 29,257 sales, an increase of 29.7 percent over the same period in 2013; New Fit also sets new October sales mark

11.03.2014 – American Honda Motor Co., Inc. today reported total October 2014 Honda and Acura vehicle sales of 121,172 units, an increase of 5.8 percent versus October of last year. The Honda division set a new October record on sales of 105,745 vehicles, an increase of 5.5 percent for the month. The Acura division posted sales of 15,427 units to rise 7.9 percent in the same period.

Honda
The new October sales record for the Honda brand was driven by the success of core models leading to an overall 5.5 percent gain versus October 2013. The new 2015 CR-V, crowned Motor Trend’s 2015 SUV of the Year, helped the model post its best October on record. The new Honda Fit also set a new October milestone and Accord sales rose for the 10th straight month—all helping to push the Honda brand to a new October pinnacle.

  • The redesigned 2015 Honda CR-V, which went on sale October 1, helped smash the previous October record, and was up 29.7 percent over 2013 on sales of 29,257 units.
  • The new Honda Fit nearly doubled its sales last month, setting an all-time October record with sales of 6,851 units, an increase of 83.4 percent for the month.
  • Honda’s stalwart Accord posted a strong month, rising 7.8 percent in October with sales of 27,128 units to give the model its 10th straight monthly increase.

“The new 2015 CR-V is giving renewed momentum to what has already been an incredible year,” said Jeff Conrad, Honda division senior vice president and general manager. “The success of the new Fit is an important step in re-establishing small cars as a pillar in the Honda lineup.”

Acura
With the 3.5L SH-AWD model enjoying its first full month on the market, the new Acura TLX gained more than 25 percent versus last month’s strong performance, reaching sales of nearly 5,000 units in October after less than three months on the market. TLX helped push Acura brand sales up 7.9 percent for the month.

  • TLX sales reached 4,890 units in October, jumping 25.9 percent over last month for its best month since joining the Acura lineup, and came within just a few hundred units of ranking as Acura’s best-selling model.
  • With 5,324 units sold in October, Acura’s current best seller—MDX—jumped 9.5 percent month-over-month despite being limited by tight supplies.

“With TLX sales nearly topping 5,000 units in a segment full of notoriously tough competitors, the new TLX is quickly establishing itself as a top player in the mid-size luxury sedan game,” said Mike Accavitti, Acura division senior vice president and general manager. “This early success of TLX also demonstrates the strong potential of the performance direction for the Acura product lineup.”

All-New 2015 Acura TLX Performance Luxury Sedan Marketing Campaign Biggest in Brand History

  • Acura TLX delivers “It’s that kind of thrill” in 360-degree campaign  
  • “My Way” anthem spot captures passion of U.S. team of engineers and designers who developed the TLX
  • Bite-sized and clever creative deployed across multiple platforms for sustained launch effort through fall

08.11.2014 – Acura is launching the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.”

The marketing campaign launches on-air August 17 with the TV anthem spot, “My Way”, which captures the passion of the team of Acura design, development and manufacturing engineers who created the new TLX. The emotionally engaging spot features a modern rendition of the iconic song My Way as the soundtrack for images shot onsite at the R&D and manufacturing facilities that were integral to the TLX development. “My Way,”and eight additional 15-second spots featuring high-energy music tracks, will run on high-profile national TV programming throughout the late summer and fall.

“The TLX heralds a new era for the Acura sedan lineup and the scale of the marketing effort behind the launch signifies the importance of the model both to the brand and its position within the luxury sedan market,” said Michael Accavitti, senior vice president and general manager for the Acura division.

“The TLX delivers a thrill like no other and the marketing effort delivers that message front and center in an emotionally engaging way.”

The entire campaign utilizes ‘bite-sized’ contextually relevant video and digital elements that demonstrate the thrill of driving the new TLX by focusing on specific product highlights, including on-board Siri Eyes Free voice-command capability, Precision All-Wheel Steer™ (P-AWS™) and the Acura exclusive, Super Handling All-Wheel Drive (SH-AWD™).

Integrated Media Placements and Digital Extensions
Acura will run a massive video road block on Facebook with TLX videos reaching nearly 100% of users starting in early September. On Twitter, Acura will run a unique Twitter Cards execution that will allow users to design a car directly within a Tweet. Acura will be using both Promoted Tweets and Promoted Accounts to support this initiative.

Additional awareness for the TLX will be generated via homepage takeovers on major web portals (Yahoo and MSN), and through unique social media “Thrillustrations” – custom illustrations created by New Yorker contributing illustrators. TLX will also be supported with custom digital content on Slate, Business Insider and Car & Driver.

The TLX will be front and center on cable television with “My Way” running concurrently across more than 25 cable networks starting on August 17th.  Additionally, the TLX will be integrated into ESPN’s SportsCenter with a month long sponsorship of top college football highlights.

To get customers up close to the TLX, the model will be the featured vehicle at The New Yorker Festival in October and the Sundance Institute NextFest film festival in Los Angeles in August.  Acura is also sponsoring a series of Pop-Up dinners across the country and select nights at the Hollywood Bowl; each venue prominently features the TLX. To capture attention on a large scale, TLX will be featured on several large wallscapes, billboards and street level displays in nine key markets.

About the 2015 TLX
The all-new 2015 Acura TLX was designed to deliver a unique and compelling blend of sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, appealing to a broad cross-section of luxury customers with three all-new powertrains and advanced chassis technologies that respond intelligently to the will of the driver. The TLX lineup features three distinct model offerings that deliver new levels of quietness and ride comfort for a luxurious driving experience.